There are a number of on-line options to drive traffic to your website. The key on-line or digital traffic sources to consider are:
- Google Search Advertising
- Google Display Advertising
- Facebook Advertising
- YouTube Advertising
- Twitter Advertising
- Linked In Advertising
All of these are proven to give massive return on investment. Of course, there are others which may be more suitable for your business such as Instagram, Pinterest, Etsy…..
But, as an advertiser, you need to be aware of the differences between these different media channels and how to use them. For instance, you would definitely use a different style in a Google Search Ad to a Facebook Ad because the prospect is in a different mindset when they are searching on Google as opposed browsing on Facebook.
However, if you could put money into on-line paid advertising and get double the money back in revenue and profit, you’d keep doing it, wouldn’t you? Many businesses out there do just that. And you could do it for your business too.
You should be aware that there are some things where you need to be careful. Paid advertising does not always work if you use it on it’s own. It must be part of a digital marketing or lead generation system.
Getting it wrong can mean that, at best, you’re leaving money on the table and at worst, you make no return on your investment at all.
We can help you decide how to make paid on-line advertising work best for your product and customer profile. We can show you how to create a system and the steps that need to be in your marketing funnel for you to see the best results in your bottom line.
So, if you feel that paid on-line advertising should be part of your marketing mix, please contact us , we’ll be happy to help.
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