Internet Advertising Check List

Internet advertising is a complex business. Despite being able to set up and get running in minutes, there are are number of things that you really should have in place before you actually start spending money.

Here is a Check List of 5 of the most important things that you should be putting in place in and around your website BEFORE you start running advertising on the internet.

Google

 

  1. Highly targeted audience
  2. 2-5 key words or phrases that people actually search for
  3. Google Analytics set up on your website
  4. A unique webpage for your visitors to land on once they’ve clicked on your ad
  5. An automated method of catching some of the 99% of people who will click on your ad but not buy there and then

Facebook

  1. A niche market where you really understand the interests of your potential customers
  2. A great, high quality picture to capture attention
  3. Conversion Tracking set up on your website
  4. A unique webpage for your visitors to land on once they’ve clicked on your ad
  5. An automated method of catching some of the 99% of people who will click on your ad but not buy there and then

More on Google Advertising

On Google, people search for information and/ or products or services to buy.  Setting up your advertising campaign to attract those that are going to be buyers – either right away or in the near future is key to your success.

Once you’ve thought through that and know what people are searching on when they are looking for the products you sell, you need to ensure they have a smooth run through to your checkout.  Google Analytics helps us here.  We can see the points where our website is ‘leaking’ customers and fix those areas.

If you’re doing it yourself it can take a little bit of time to set up a Google campaign and get it running profitably.  But once it’s up and running, you can leave it running because there are new searchers every month.

More on Facebook Advertising

On Facebook, people are not looking for things to buy.  They’re socialising.  So, it’s really important that you understand what your potential customers would be interested in.  That way we can present them with an image that will capture their attention and make them read the copy.

Some would say that Facebook is an easier platform to advertise on but, because it’s social, you need to change your ads fairly regularly, otherwise people will get fed up of seeing them and either ignore them or worse.

You’ll notice that some of the points in the lists above are different.  That’s because people use Google and Facebook differently so the approach needs to be slightly different.

However, once you’ve persuaded visitors to click through to your website, much of what is needed to intrigue your customer and guide them through to the purchase is the same.

If you’d like a printable check list, click the button below.  It’s free, no strings attached – my gift to you!

Google and Facebook Advertising Check List

About the author:

Gayle Norbury, Google annd Facebook Marketing Expert

Having spent many years in large corporations, Gayle has spent the few last years studying Google and Facebook advertising and now helps make it work for small businesses.

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