Email marketing is still one of the most cost effective and efficient ways to engage with your audience. If you’re unsure of this – just think of Amazon….
They email daily with different offers – particularly if you’e subscribed to Amazon Local.
You too could use email effectively in your business. But to keep it from encroaching too much on your day, you really need email management software which is readily available and not expensive.
The key tactic with email is to use it to nurture your leads until they are ready to buy:
- by creating an ongoing communication with your prospects and your customers
- enabling you to separate your customers from your leads so you can send them different messages – easily
Your customers could also be tempted to buy more or refer their friends – or achieve whatever goals you have for your business.
There are some guidelines about what works best on email frequency, that you must allow people to unsubscribe, how you build your email list, data protection and so on. Using a specialist package will not only enable you to manage all this but also provide analytical data which you can use to improve your campaigns.
Contact us now if you’d like some support in building your own list and email campaign.
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