A cookie is a small file which asks permission to be placed on your computer’s hard drive.
Cookies help analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. Cookies help us to see which parts of the site are popular and which are not, which pages are viewed and number of visitors.
This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives access to your computer or any information about you, other than the data you choose to share with us.
Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of this and other websites.
Clear Gifs (Web Beacons)
Clear gifs are tiny graphics with a unique identifier. They are similar in function to cookies and are used to track the online movements of web users. Clear gifs are not stored on a computer hard drive, they are embedded invisibly in HTML files and are about the size of a full stop.
We may use clear gifs in our emails to help use find out which emails are opened by recipients which will help us gauge the effectiveness of our communications and marketing campaigns.
If you have subscribed to receive emails from us, and no longer wish to receive them, you may unsubscribe at any time by following the instructions in every communication.
Last updated 20th January 2016