Digital Marketing Tool #5
Being a search engine, Google wants your business to be found and helpfully, they’ve given every business a chance to be found on the right hand side of the page during a relevant search.
It’s important that you claim this page, particularly if you want your business to show up in local search results. It’s also important if you want the most up to date information about your company to be seen.
Get Ahead Of Your Competition
Local businesses can appear up to three times in Google search results, if they have a Google Business Page:
- In Google Maps
- In Google My Business
- In the usual search results
Google themselves have said that ‘verifying your business will help your business be found on Google’ and that they will use the information you provide when they serve up local search results.
So, if your competitors aren’t doing it, claiming and managing your Google Business Page will give you a definite business advantage. If your competitors have already claimed their pages, you need to claim yours so your business doesn’t get left behind.
Google Will Help People Find Your Business
On your Google Business Page, be sure to include all the keywords that are relevant to your business. That will help Google to show your business when someone types in those keywords.
If you have multiple locations, Google has now made it possible to manage them all in one place.
You can show who manages the business in each location and update news specific to each location. Managing this well will show Google that your business is active and engaged and is more likely to reward your business with good search results.
Using Google To Engage With Customers
With Google My Business, you can post information, ask your customers to +1 and post reviews of their experience of doing business with you. Also provided is information on how users find your business information on Google.
Google has also made it easy to connect a page to your YouTube account and host Hangouts.
- Claim your Google Business Page by verifying your business at Google My Business
- Include all the information that might be helpful for your potential customers such as opening hours, the type of business you are etc
- Make sure you put your keywords in
- Ask your customers to post reviews
- Keep the page updated with information your customers would find useful
Link to previous page:
Digital Tool #4 – Google Keyword Planner
If this information has prompted you to start a profitable on-line advertising campaign and you’d like some support, please do get in contact, I’d be pleased to meet you to discuss how I might help you use the internet profitably.